BRAND PHILOSOPHY

SELECT SAFETY, BEYOND LIMITS.

01

BRAND
PHILOSOPHY

PROTECTION

Sailite, derived from "SELECT", signifies meticulous selection and represents strict control over quality and safety. We believe that in the field of safety protection, only products and solutions that can withstand verification are truly worth choosing.

For over two decades, Sailite has been continuously deepening its industry expertise, accumulating professional capabilities and practical experience, and is committed to providing customers with reliable and efficient security protection solutions. We collaborate with global high-quality partners to serve every customer with professionalism, dedication, and sincerity.

02

LOGO STORY

The origin and evolution of brand LOGO

In "SAFETY-INXS," "SAFETY" represents safety and safety protection products, while "INXS" sounds similar to "EXCESS," symbolizing surpassing expectations and continuous breakthroughs.

From a literal structural perspective, the "XS" in IN + "XS" symbolizes breaking the limits, representing infinite possibilities, and also embodies the spirit of continuous innovation and relentless advancement of Cleet in the field of safety protection solutions.

"Select in XS" conveys a clear brand belief—choosing Selite means embracing higher standards and greater possibilities. This is also the reason behind the frequent use of "X" as the core visual element in the brand's product design.

1SELECT

Selected concepts

The symbolic graphic is one of the core elements in the brand's visual system.

2X

Power of Breakthrough

"X" represents breakthrough and transcendence, symbolizing the spirit of constantly surpassing and leading the way.

375° bevel cut

Precision and Speed

A 75° oblique cut represents power, progress, and efficient execution.

4INXS

Final Form

The fusion of ideas, symbolism, and spirit has forged the brand identity of Thalys.

03

BRAND EVOLUTION

The journey of brand evolution

In "SAFETY-INXS", "SAFETY" represents safety and safety protection products, while "INXS" sounds similar to "EXCESS", symbolizing exceeding expectations and continuous breakthroughs.

From the literal structure, "XS" in IN + "XS" symbolizes breaking through limits, represents infinite possibilities, and also embodies the spirit of continuous innovation and progress of Sailite in the field of security protection solutions.

"Select in XS" conveys a clear brand belief - choosing Xelet means choosing higher standards and more possibilities. This is also the reason why the brand frequently uses "X" as a core visual element in product design.

Early stage2004-2016
Brand inception, laying the foundation

Blue symbolizes trust and professionalism, paving the way for a secure and protective image.

Growth stage2017-2024
Ability enhancement, system reshaping

The black, gray, and red color system is stable and professional, and better meets the dual needs of safety protection.

Evolutionary stage2025+
Brand Evolution, Moving towards the Future

Design a more concise fable, strengthen the "X" symbol, and embrace more possibilities with a global perspective.

Build a Safer, More Sustainable Future with INXS